Video: “Don’t Stop Me Now!” Team GB Film Adidas Viral

August 13, 2012 by  
Filed under News

Those marketing bods at Adidas have pulled off a fabulous piece of publicity by putting together a quick music video to celebrate Team GB’s marvellous showing at the Olympics. A string of medallists including cycling stars Victoria Pendleton, Laura Trott, Chris Hoy and pentathlon winner Jessica Ennis star in the video, which is purportedly directed by long-standing Adidas ambassador David Beckham. The games closed last night with Great Britain earning third place in the medal table and clocking up 29 gold medals, the most we’ve ever won. Well done Team GB!

I agree that Team GB’s success should be celebrated but I hate that all the athletes are sponsored and that they become nothing more than puppets, used to gather more of an interest towards thier sponsors’ brand.

To be honest, I love this video; great song, great athletes. But the moral behind it is all wrong.

Still… Well done Team GB!