Super Bowl Is Most Watched Programme Ever
Those wacky Americans. Sunday night’s “Football” match in which a load of men in plastic body armour played a sweaty game of catch has become the most-watched programme ever.
Coverage of the match between the New Orleans Saints and the Indianapolis Colts on CBS averaged 106.5m between 7pm and 10pm, easily topping last year’s 98.7m for the Cardinals vs. Steelers game.
It also overtook the previous record holder – the 1983 series finale of M*A*S*H (105.97m) to become the most-watched programme of all time.