Wife Swap Ditched In Channel 4 Revolution

November 16, 2009 by  
Filed under - Home, News

WifeswapLogo_682_482145aSo when Channel 4 told us that the end of Big Brother would signify an entertainment revolution, they weren’t kidding – last weekend the broadcaster confirmed that it would be axing both Wife Swap and How Clean Is Your House?

Head of Channel 4 Julian Bellamy said: “The decommission of Big Brother earlier this year has been the catalyst for a process of creative renewal right across Channel 4.”

When Wife Swap launched, it was a truly groundbreaking programme which heralded a wave of factual television programme formatting.

“It was challenging, impactful and connected with a large mainstream audience. I am now looking to find new ways to challenge the mainstream through entertaining and provocative programmes,” he added.

Bellamy added that both Wife Swap and How Clean Is Your House? had been “huge hits” and were still profitable, but the cancellation was a “creative decision on our part to make space for new ideas”.