Sold?: Bud Light? Hard (Core) more like
Conservative American media is up in arms at the airing of a viral Bud Light advert in which a guy attempts to buy a porn mag (‘Tongue in Cheeks’) at the same time as a six-pack of his favourite brewski.
Unlikely but amusing coincidences unfold into a Larry David-esque cringe-fest involving an old female colleague, a free vibrator and a hold-up which ends with the hapless bloke on the national news dubbed â€ślocal porno buyerâ€?.
Well as the old joke goes â€“ I build a thousand bridges, but do they call me Paddy the bridge builder? No. But you shag one sheepâ€¦
Time magazine have said that the ad marks â€śsome kind of cultural tipping point, where pornography has soaked so far into the fabric of mainstream culture that it’s no longer seen as a stainâ€? but surely thatâ€™s a massive over exaggeration.
The very point that buying porn is taboo is what makes the joke funny. If this werenâ€™t seen as risquĂ© endeavour, thereâ€™d be no joke.
Regardless of its appropriateness, Bud arenâ€™t saying â€śOur consumers like pornâ€?, theyâ€™re saying â€śOur consumers might remember this because itâ€™s funnyâ€? â€“ thatâ€™s how viral marketing works.
Surely the biggest question is why he was buying a magazine in the first place, when everyone knows and long-running West End/Broadway muppet musical Avenue Q so merrily sings â€śThe internet is for pornâ€?.]
If that wasn’t controversial enough, how about this entirely brain-dead advert for Oven Pride that’s been labelled the ‘sexist advert ever made’? Check out our regular Sold? column for more amusing and litigation-enraging adverts….