Sold?: Oven Pride Ad Gets Men Fired Up!
For years women have had to endure sexism in the form of ludicrous Lynx adverts; females everywhere have been encouraged to free themselves from the awkward confines of clothing and chase after men as though they were giant, hulking, edible bunnies – and all over a whiff of deoderant.
After balking at our sensitivity, it seems that (finally) men have been given the chance to sympathise with our position – just take a look at the Oven Pride advert above – with the strapline: “So easy a man can do it”. 663 complaints were received from blokes who thought the advert dismissed them as “stupid and lazy”.
We see the boys’ point – why should cleaning be seen as women’s work anyway – this isn’t the 1950’s. Still, all the more grating was the narrator’s irritating titter at the advert’s close. Suffice to say, we’re never buying Oven Pride.
For other titillating and provocative adverts, check out our regular Sold? column, which includes OTB’s rather satisfying run-down of Durex’s Female Orgasm ad….