Sold?: Virgin Atlantic hark back to a sexier time for business
Word on the street is that folks are opting for cheaper pastimes these days as we find ourselves in the midst of a financial crisis. Yep, it seems that most of us are leaving the wallets untouched and staying at home for some good old fashioned slap and tickle. It’s cheaper than going out, cheers us up and, for a short while at least, makes us forget the here and now. Cue the new Virgin Atlantic campaign.
Set in 1984 on June 22nd, the day of Virgin Atlantic’s first ever flight, it’s all brick phones, shoulder pads and power music about orgasms as it harks back to a more hopeful, fresher and sexier time for the airline’s business. Men dribble, burgers ejaculate and children look upon in wonder at the red-clad crew consisting of a pilot and a host of buxom ladies bring the otherwise dull airport to a virtual standstill.
Never mind the predictions that airline revenues will drop considerably this year, the ad employs the ever reliable selling point that is sex, sex, sex combined with a bucketful of nostalgia. Get horny, not depressed about the recession say Virgin as they do their darndest to ensure that we’re all caught up in the heady days of eighties air travel cocky and salivating like Top Gun’s Maverick clambering out of his F-14 Tomcat before a lesson with his hot female instructor.
But is the ad’s ego simply writing cheques its company can’t cash? Ok so their advert contains some enormously good-looking people but in the current economic climate are Virgin Atlantic actually still quite as red hot as they were back in their heyday? Maybe people are too busy having sex, associating it with getting on a plane and buying Virgin tickets to care.
By Susan Allen