Wednesday’s TV: Rude Tube- making the internet less funny
RUDE TUBE, E4, Wednesday 5th of November , 10:00pm
Ok, lets examine how to make a funny internet video not funny:
1. Take a young, faintly smug presenter with strangely straight teeth and get him to talk to the audience like a children’s entertainer.
2. Take said video clip and add goofy You’ve Been Framed style music so that if the audience didn’t know it was ‘funny’ before, they do once they have heard the comedic German drinking song begin.
3. Make an annoying commentary and use it while replaying the funniest moment of the clip over and over again until the audience wants to kill themselves.
Rude Tube successfully sucks the funny out of what once held audiences entranced when they were actually watching them on youtube. I can understand the importance of bringing the viral phenomenon to regular television viewers but there is something fundamentally dated about the format being applied to this show. The spontaneity of a viral is destroyed with an ITV-esque soundtrack and unfunny voice over, so that even as we are watching a funny video the smug wheedling voice of the presenter is telling us to find it funny and why. Yes, back in the day of Jeremy Beadle you could get away with this. Not anymore. There is a reason why people put their videos on youtube and not on America’s Funniest Home Videos. The best thing about virals is that the require no explanation or introduction. They tap into people private stupid moments and bounce them into wildly public arenas. There is something discovered about them- we never know what we are getting into when the video begins. Still, as fun though that is, Rude Tube ruins it by leading the audience like a group of school kids in a crocodile across the landscape of the internet and the gags in each video.
Sadly for Rude Tube, we are not stupid. The funniest thing about this show are the bits inbetween when you get to momentarily to see the video underneath the crap. Annoyingly, I would have expected this from ITV but not from Channel 4. I can’t believe i’m going to say this but Ponderland does it better. Shame on you Rude Tube for making me say that.
By McGee Noble