World Vision’s water campaign

July 23, 2008 by  
Filed under Reviews

Isn’t it refreshing when a charity’s advert demonstrates an important point effortlessly? It doesn’t rely on overdone sequences that only end up superfluous to its message. It just says, “this is the basic idea and we don’t need to wow you with smoke and mirrors to get you to buy into it?. World Vision’s latest impressive campaign have done just this. There are zero frills and it works. Taking the idea of being in someone’s unfortunate shoes, they’ve showed us the grimy reality of their lives then asked us if we can live with this fact.

Forcing the issue at hand to become both immediate and relevant, their new viral depicts the ways in which clean water is integral to the every day in western society. People are shown washing cars or splashing about in a paddling pool or simply drinking and suddenly the fresh water turns muddy, like that found in so many poor countries.

The deliberate absence of a musical soundtrack renders the ad’s message not only quite sinister with only the sound of trickling water, but more importantly, crystal clear.

Over a billion people have to bathe in and drink this water daily. Moreover, living our privileged lives and doing nothing to help them is living with this information.

To find out more about what you can do to help, go to

Gordon Hunt says:

A great supporter of World Vision is is a dual-purpose site for building an English vocabulary and raising money for under privileged children in the most impoverished places around the world.

Check it out at