Frijj – “Yell, You’re in Hell?

July 16, 2008 by  
Filed under Reviews

Arrrrggggghhhh!! This is the new campaign from Dairy Crest’s flavoured milk drink brand, Frijj! Parodying the 1950s horror movie genre, the milkshake, renowned for its unique thickness, is here transformed into a sluggish Blob-like monster that leaves its screaming victims, who are anticipating an imminent attack, rather hoarse.

The advert is part of a transmedia campaign developed by Grey London which, as well as press, posters, outdoor and on-pack promotions involves a number of viral adverts that centre on the fictional, idyllic 1950s model town of Four Ridges leading consumers back to a website with all the virals and a chance to upload their own related videos. Via the website they meet Martha, the evil Shining-esque child who is hatching her wicked scheme against the town to let loose an inexorable torrent of Frijj which will engulf everything in its path – pretty slowly, of course.

This is a catchy idea with great ‘50s milkshake-coloured visuals contrasting well with the darker overall theme of evil Martha and the Frijj of doom! Look out for the others to come…

To find out more, watch the other adverts and even upload your own horror spoof, go to

Jenni Michaels says:

What a great ad! I’ll be giggling all day now – thanks OTB!