WWF Dispirited Superhero

July 2, 2008 by  
Filed under Reviews

The World Wildlife Fund and the International Union for the Conservation of Nature have put out this amusing viral to publicize Connect2earth.org, a website providing information on how to help the environment.  The site essentially acts as a forum for keen green guardians to articulate their ideas for the World Conservation Congress in October.

Featuring lazy, unfit superheroes who can’t be arsed to save the world, agency Escape Partners intend the ad to challenge the easily adopted attitude of idleness when it comes to doing a little to saving the planet.  As one superman walks by, he casts indifferent glances to a man falling from a tall building, a mother losing grip of her pram that rolls down steps and (my particular favourite superhero faux pas) a granny getting mowed down by a van.

A smart ad, it tackles an important, but unfortunately overdone subject using definitive terms.  Try, or don’t bother.  Both have consequences. 

To pull your finger out (if you can be arsed), go to www.connect2earth.org.